A new logo for the Love Cambridge, a partnership between various public and private sector organisations, previously an informal partnership of organisations led by the City Council.
The final logo needed o reflect the modern, progressive nature of Love Cambridge, departing from it's public sector roots, with modern shapes and colours and typefaces.
A deliberate effort was made to avoid 'Cambridge' iconography, opting instead for a symbolic device denoting various bodies working together towards a common goal.
The term 'Love Cambridge' is infinitely adaptable, being changed wherever possible to relate specifically to the project in question, for example 'Love Christmas' on the Christmas publication, 'Love Shopping' for the shopping guide, and so on.
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