A new logo for the i-Realise company, spearheading their re-brand from a previous name. The company specialise in business strategy, streamlining processes to achieve greater efficiencies. A strapline was also required to reflect this ethos.
The final logo uses a simple, clear typeface, ensuring the brand name is always legible. The graph device reflects the concept of delivering benefits, financial growth and perhaps more obliquely, success and positivity, all values which run throughout the i-Realise company.
The 4 colours used reflect some previous collateral, whilst also providing clear distinctions between some of the very clearly defined departments or disciplines within the company.
The strapline, 'Benefits Delivered' answers the brief neatly and concisely, encompassing all of the values we were presented with, and supporting all of the key messages pushed forward by the logo itself.
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