A logo depicting packaging, the nature of F.T.Short's business, along with a strapline with the same focus, also highlighting their high standard of service.

The final logo uses a very limited palette, making use of bold, bright colours, highlighting the box-like device making the nature of their business very clear.

The semi-serif typeface used is very clear and clean, and remains legible even when the logo is reproduced at it's minimum size, whilst remaining sufficiently delicate when reproduced at very large sizes, for instance on large-scale packaging


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