Dipple and Conway - Bus Back Campaign
To produce a series of bus back adverts promoting Dipple and Conway Opticians, the services they provide, their expertise and the producs they sell.
The adverts highlight all elements as briefed, using a blue colour scheme, showing the personal touch via the strapline 'focused on you'. This presents Dipple and Conway in a professional but frendly light, suggesting a local company with the experience and expertise of a much larger, national one, but with a more personal touch.
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